27 Kasım saat 13:00'da Bilgi Üniversitesi Dolapdere Kampüsü'nde IBM-Bilgi CAS Lab. ve TÜBİTAK UEKAE işbirliği ile yapılacak olan Özgür Yazılım ve Pazarlama konulu bir seminerimizde sizleri de aramızda görmek isteriz.

Semineri özgür yazılım pazarlama firması InitMarketing kurucusu ve danışmanı Sandro Groganz verecektir. Seminer hakkında detaylı bilgiyi aşağıdadır:

Tarih : 27 Kasım 2008, Perşembe
Saat : 13:00
Yer : Bilgi Üniversitesi Dolapdere Kampüsü, Büyük Salon 2

Does Open Source Software Needs Marketing? Why and How

The market share of Open Source software will double within the next four |years. More and more new companies provide Open Source products right from the start and established players release their source code under an OSS license.

These days, everyone knows that Open Source is a viable business model - but how does one successfully market an Open Source product? A download |link alone will not suffice. It rather needs a strategy combining
traditional marketing with community relations and social media marketing.

This presentation will showcase examples from the Open Source domain and provide hands-on advice about how to unfold a vital Open Source ecosystem where geeks and customers alike contribute to value creation.

Speaker bio:

Sandro Groganz is founder of InitMarketing, the Open Source marketing company (http://www.initmarketing.com). Prior to founding InitMarketing, he was the VP Marketing at Mindquarry, an Open Source startup financed by Hasso Plattner Ventures, and the VP Communication at eZ Systems, creator of the Open Source content management system eZ Publish. Sandro also has a background as a PHP developer, consultant and author contributing to various books covering LAMP programming. Sandro shares his insights in Open Source marketing at his Weblog http://sandro.groganz.com.